Logo Design Trade Secrets Tutorial

Trade Secrets of Logo Design: A Professional Graphic Designer’s Exact Workflow

In Business, Derrick's Blog, Digital Design, Inspiration by completegraphicdesign0 Comments


This week I wanted to peel back the curtain and show you part of my workflow. Some of the most valuable time spent during my design career was actually just sitting behind the creative director and senior designers during my internships. That’s when I learned things that I still use to this day- I basically just sat as close to them as they would let me and watched every move they made over their shoulders. Thinking about this inspired me to make this video and give you an inside look during the middle-phase of one of my logo design projects.

This is a raw, unplanned video where I show you everything from the music I listen to, to how I track my time and communicate with clients via Basecamp. It gets a little choppy in the middle because I was trying to read client feedback, listen to my music, and attempt to walk you through what I was doing – please forgive some of the mistakes like when I say “hit command+g to save”…. I meant hit command+g to group it, of course 😉

That said, I would love your feedback. This is the first time I’ve attempted to make a tutorial where I just turn on ScreenFlow without planning out the lesson. I wanted it to be real from my actual workflow, so please comment below if you like this video and thought it was helpful. I’d also love to hear if you have any other things you’d like me to show you in the next lessons. Thanks!


e-float playlist on Spotify

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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